Top 5 Branding Essentials For Your Wellness Business
A timeless brand isn’t simply sketching a logo in half an hour. A timeless brand is designed with strategy at its essence. Whether you’re in the start up phase of your creative business or seeking a complete brand refresh, the way you can build a solid brand foundation is with art, strategy (and a little bit of organization!) hand in hand.
brand Strategy:
Before experimenting with logos, concepts or visuals, it’s important to define your brand messaging and delve into a bit of market research. The who’s, what’s, why’s and how’s set the foundation of your brand so that the message it conveys are consistent and aligned. It’s important to delve into some industry, target market and competitor research so that you can build your inspiration and brand concepts off of hours of data-led market analysis.
2. visual Identity:
Once your brand messaging is set, moving into the art direction phase is where the magic happens! Now that you have a thorough understanding of who you’re marketing to and competing against, you can craft your visuals to speak to your audience's interests and needs.
Understanding how you want to be perceived through an exploration of fonts, color schemes, and photography will help articulate the tone and heighten the perceived value of your brand. Be sure to reference your brand style guide when creating any digital or print assets to keep consistent with your brand foundation.
3. build a presence on Social Media:
How are you communicating with your audience? Knowing which social platforms to use and learning how to leverage their features will help you stay relevant and offer various touch points for your audience to engage with. The first thing a potential client will do when they learn about your brand is check out your social media, that is if they haven’t already discovered you through it first ! Being highly visual in its nature, how you present and engage as your brand on social media will inform what potential clients can expect from doing business with you. It’s important to stay consistent in your aesthetic, tone and commentary.
4. develop a marketing plan:
When thinking about your creative vision and business goals, it’s important to map out a blueprint of all your ideas to ensure that all your efforts are coordinated cohesively. Your marketing plan should indicate how specifically you’ll be utilizing various platforms to communicate with your audience and achieve your long term goals.
From coordinating content strategy with social posts optimized for each platform, to developing email marketing campaigns, exploring PR opportunities and building a networking strategy, having a plan in place will help you craft a well rounded distribution plan and align all efforts for maximum impact.
5. workflow efficiencies:
As a business owner, it can be easy to have a scattered brain and lose focus on what’s most important. Take advantage of Google’s free workspace features to track important dates, back up your files, and track your finances. Use a project management system such as Trello or Asana to help you keep on top of your priorities, plan out your workflow and stay organized. Through a process of testing and refining, you can become mindful of where efficiencies can be made to better streamline your processes.
Interested in learning more about how to build a strategic brand for your creative business? Book a Free 30 Minute Consultation.
