70s Retro dog Treat brand & website design
Step back in time and explore the mesmerizing world of the Raw Dawg Treats brand.
Introducing Raw Dawg Treats, a local Rhode Island based dog treat company that is dedicated to providing pet owners with the highest quality, single ingredient, dehydrated dog treats. Their commitment is to source their ingredients exclusively from local Rhode Island farms ensures that every treat is not only delicious and nutritious but also supports the local community. and contributes to the sustainability of local agriculture.
Where Retro Meets Psychedelic Wonderland
Project Details:
Design Concept
Influenced by the iconic 1970s psychedelic art movement, our design showcases the enchanting nostalgic allure of seventies culture through every facet of the brand. Swirling patterns, vintage typography, and psychedelic iconography evoke the spirit of peace, love, and creativity that defined an era.
Color Palette
We artfully combined vintage aesthetics with vibrant, psychedelic colors, creating a visual symphony that resonates with the free-spirited souls of the present. The bold, lively hues bring energy and excitement to the brand, reflecting its playful and adventurous spirit.
Typography
With its whimsical personality and retro charm, our chosen vintage font style perfectly embodies the groovy and spirited essence of the brand. The curves of the typography exude a playful and carefree energy, reminiscent of the bell-bottoms and platform shoes of the 70s.
Photography
For the website, we curated a collection of imagery that celebrates the magnificence of nature, capturing the owners' love for the outdoors and the brand's deep connection to Mother Earth. These photos evoke a feeling of serenity and harmony, complementing the retro aesthetic.
Logo Design
We collaborated with an illustrator to craft a logo that captures the essence of the brand's identity. By exploring various artistic styles, color palettes, and typography options, we meticulously refined each element to achieve a creative and impactful logo. The result is a timeless symbol that elevates the brand's visual identity and establishes a strong and recognizable presence in the market.
Packaging Design
We aimed to create an extraordinary visual experience that both owners and their furry friends would appreciate. The vibrant colors, intricate patterns, and fluid shapes seamlessly came together, transforming the packaging into an immersive journey. The psychedelic design motif captures the essence of joy, playfulness, and a sense of adventure that dogs bring into our lives.
Website Design
With a charming blend of rustic colors, old-school typography, and vintage graphics, we designed a dog treat website that exudes timeless appeal. The website copy speaks to conscious pet parents, making the Raw Dawg Treats site the culmination of a beautiful brand journey.
